"From India's premier business schools to the boardrooms of Fortune 500 companies — Mithas by NH8® is a story worth telling, a gift worth giving."
"Pioneering the concept of theme-based artisan gifting hampers in India."
Mithas by NH8® was recognised with the Best Women Entrepreneur Award for its groundbreaking concept of combining handcrafted Indian sweets with authentic Rajasthani artisan pieces into curated, theme-based gifting hampers.
What began as a deeply personal vision — to ensure that a gift carries not just sweetness but a story, a craft, a legacy — has grown into a movement that is changing how India gifts. The award recognised this innovation at the intersection of food, art and purpose.
At Mithas, every hamper is designed around a theme — a craft, an occasion, a sentiment. The sweets feed the soul for a moment. The artisan piece stays for a lifetime.
Being selected as a subject of academic study by two IIMs is a rare distinction for any brand — rarer still for a food and gifting business. It reflects the depth of the business model and the originality of the concept.
This case study examines how Mithas by NH8® created a differentiated market position in India's competitive gifting space by using artisan narrative as the core of its brand strategy — pairing centuries-old Rajasthani crafts with handcrafted sweets.
IIM Nagpur's case examines the business model innovation behind Mithas by NH8® — how a restaurant-rooted sweet brand scaled into a premium B2B corporate gifting operation while maintaining artisanal quality and craft integrity at scale.
YourStory’s HerStory featured our founder, Shivi Jawalia: her journey building NH8, our Rajasthani-themed restaurant in Bengaluru, and launching Chakkiwalle, an organic foods brand, in May 2020. The story also covers her selection for Goldman Sachs’ 10,000 Women entrepreneur programme.
“So, we grind only after orders are placed to ensure fresh products.”Shivi Jawalia, in YourStoryRead the full story on YourStory ↗
From global investment banks to India's most innovative startups — our hampers have graced the desks of some of India's finest organisations.
...and many more organisations across Bengaluru and beyond.
Mithas by NH8® was born from a simple but powerful belief — that a gift should do more than delight for a moment. It should carry meaning. It should support a craftsman. It should tell a story that lasts long after the last sweet is eaten.
We began combining our handcrafted sweets with artisan pieces from Rajasthan's finest craft communities — Blue Pottery from Jaipur, Kansa bells from Jodhpur's Kansara families, terracotta from Pokran's desert potters. Each piece sourced directly. Each story shared with the recipient.
The response was unlike anything we had seen. Hampers that were remembered not just for the taste but for the bell that now hangs in an office, the bowl that holds keys at the front door, the bangle a daughter still wears.
That is what we build. Not hampers. Memories with a shelf life.
From Fortune 500 gifting heads to boutique founders — those who experience Mithas rarely go back to ordinary hampers.
"We ordered 500 Diwali hampers for our clients across India. The feedback was extraordinary — people specifically mentioned the artisan pieces. It wasn't just a sweet box; it was a conversation starter that lasted weeks."
"As someone who has managed corporate gifting for 12 years, I can say Mithas is genuinely different. The Blue Pottery bowl from last year's hamper is still on my desk. That's the power of giving something that stays."
"I gifted the Royal Artisan Hamper to our top 50 employees. Three of them reached out personally to say it was the most thoughtful corporate gift they had ever received. That says everything about Mithas."
"Three consecutive Diwalis with Mithas by NH8. Each year something new, something more beautiful. The Kansa bell in last year's hamper became our office's lucky charm. We won't go anywhere else."
"We sourced 200 personalised hampers for a luxury wedding — each with a different artisan craft. The couple's families were moved. One guest told the bride: 'I've kept the pottery bowl forever.' That's not gifting. That's legacy."
"As a Jain family, finding premium sweets that are genuinely Jain-safe in a gifting format was always a struggle. Mithas solved it beautifully — no onion, no garlic, full flavour, and an artisan piece that made the hamper truly special."
"We placed a bulk order of 300 hampers for our annual client appreciation event. Delivery was on time, packaging was flawless and the quality was consistent across every single box. Exceptional execution."
"Our guests are still talking about the Meenakari coaster set they received at our son's ring ceremony. We chose Mithas because we wanted something that reflected our Rajasthani roots — and they delivered beyond expectation."
"The IIM case study on NH8 first brought Mithas to our attention. We decided to partner for our company's 10th anniversary gifting — 150 hampers, custom theme. The response from our team and clients was overwhelming."
Whether 10 hampers or 10,000 — every single one is crafted with the same care, intention and artisan pride.